Danielle Amad Fashion Business Consulting was founded by Danielle Amad in 2014.

Danielle’s career within the fashion industry spans over 20yrs encompassing extensive knowledge and experience of apparel retail buying, wholesale, designing & product developing, brand managing, account managing, trend forecasting and team management.

Danielle has worked in various environments from large corporate retail organizations such as Forever New, Sportsgirl, Sussans and Portmans to smaller privately owned companies where she has managed teams in senior roles of Buying & Strategic planning, product development & design, sourcing and account managing.

Having successfully merged the creative with the commercial, Danielle is uniquely equipped to see businesses from all angles and can offer a fresh, innovative insight into your company. She is a results driven individual who is committed to nurturing & supporting your business needs by offering a level of flexibility and customization to ensure your future success.

Danielle is also supported by a network of successful industry professionals who share the same vision.

“The highlight of my career is to pass on my knowledge and advise & support your business in what can often be an overwhelming experience. I am committed to building solutions and providing strategic direction for your vision so that you can reach for the stars whilst your feet are firmly planted on the ground.”

Danielle worked with us on implementing more structured and detailed planning and reviewing measures to maximize on potential growth and reduce risks. She highlighted areas for improvement and worked with us on tangible ways we could implement these improvements quickly. In addition to this, she worked on reviewing our staffing within our business and not only recommend but assisted in hiring of the right staff for us to employ to increase efficiency within area’s of the business.
...It’s no surprise that she has worked in senior roles for some of the country’s biggest fashion brands.
We loved working with her and highly recommend her services.
— Lisa Reynolds, Co Director & Head Designer Viktoria & Woods